BMW announced pricing for its two 50-state clean diesel vehicles yesterday. The BMW 335d sedan will carry a price tag of $44,725, while pricing for the BMW xDrive35d SUV will begin at $52,025.
Top: BMW 335d.
The launch of the 335d and X5 xDrive35d—which will arrive in December and January respectively—was accompanied by statements from BMW that the vehicles will carry "the most fuel efficient engine we have ever offered in the US." The emphasis on efficiency, and the fact that the new models will burn diesel fuel instead of premium gasoline, doesn't mean the company is planning to shed its "ultimate driving machine" image though.
BMW 335d Sedan
BMW xDrive35d SUV
Hedging with Hybrids
BMW is hopeful that consumers will embrace the new diesels, despite the price premium and the higher price for diesel fuel. Company executives echoed recent industry forecasts that diesel vehicles could capture as much as 15 percent of the new car market by 2015. But the company is hedging its bet on diesel, and is expecting to bring mild and full hybrid vehicles to the market in the coming years.